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Celebrate one of Paso Robles’ longest-running community traditions on Saturday, October 10, 2026.
Start the day in downtown Paso Robles with the Pioneer Day Parade at 10:00 AM, featuring antique tractors, horse-drawn wagons, marching bands, mounted equestrian groups, floats, vintage vehicles, community organizations and more. The parade begins at 16th & Spring Street and continues through downtown Paso Robles.
Admission: FREE
10:00 AM — Pioneer Day Parade
Antique tractors, horse-drawn wagons, marching bands, equestrian groups, floats, vintage cars, fire engines, military vehicles and local community groups.
3:00 PM — Pioneer Games
Traditional contests include the Bale Wagon Race, Hay Hurdle Relay, Celebrity Tractor Tire Race, Hay Stealing Contest, Antique Car Potato Race, Women’s Truck & Horse Trailer Backing, Tug-of-War, Tractor Stake Race and Crawler Tractor Key Hole Race.
Pioneer Day Parade
Downtown Paso Robles
Starts at 16th & Spring Street
10:00 AM
Pioneer Games
Paso Robles Event Center
2198 Riverside Ave
Paso Robles, CA 93446
3:00 PM – 5:00 PM
At What's Up North County, we started with a simple idea: to help small businesses succeed in the ever-changing landscape of social media. Through our passion for social media marketing, we have grown into a team of experts who are dedicated to helping businesses of all sizes achieve their goals.
At What's Up North County, we go beyond the headlines and dive deep into the stories that shape our community. Whether it's uncovering local talent, celebrating milestones, or simply connecting with our neighbors, we are the heartbeat of North County living.

Our mission is simple – to be the bridge that brings the community together. Through engaging content, exclusive interviews, and a commitment to showcasing the best of North County, we aim to create a space where every story is a celebration and every voice is heard.Join us as we explore the multifaceted tapestry of our community, where art, music, entrepreneurship, and family intertwine to create the unique essence of North County living.

-Visionary Contributer -
Introducing Eric Symonds, a seasoned entrepreneur with over 30 years of business and marketing experience. Eric enriches our team with his diverse skills and experiences. Philanthropist, world traveler, and founder of a local film studio, Eric brings a unique perspective to What's Up North County.

-Navigator of The Morning Brew
Meet Randy Doty, the guiding force of What's Up North County and The Morning Brew Show. A proud North County native with over 30 years in business, Randy is more than a seasoned entrepreneur. He's a devoted family man and outdoor enthusiast. Join him as he seamlessly blends business insights with the warmth of community connections.
None of this would be possible without the generous support of our sponsors.
We extend our heartfelt gratitude to these community-minded businesses that believe in the power of storytelling and the spirit of North County.

Reach local customers through live broadcasts, business interviews, social media promotion, and community event coverage across Paso Robles, Atascadero, and Templeton.

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